Hi there...
My love for fashion guided me to spend more than 15 amazing years in the Outdoor and Action Sportswear industries. I specialize in forecasting, analytics and product assortment to help companies find that sweet spot in the market.
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As a Merchandiser I have the privilege of seamlessly connecting cross-functional roles, from design and development to marketing, sales and customer service. I see my purpose as the gardener, keeping the plants healthy by supplying a vital flow of information to minimize risk and keep the garden flourishing.
I love being the Ragnarian who enjoys rounding up friends and colleagues for fun such as running, beach cleaning or simply sharing a good laugh over story swapping. I have always loved fashion, giving me a natural understanding of merchandising. I also love dogs. Need a dog sitter? I'm there!
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I have witnessed difficult times in the apparel industry over the years, yet I view challenge as the opportunity to innovate, streamline and reinvent ourselves. I would like to use my experience to help your business thrive. I'm looking forward to getting to know you.
